한성대학교 HANSUNG UNIVERSITY Global AI Management Consulting Hansung University
Song, Sunjung Guest Speaker photo

Guest Speaker

Song, Sunjung 송선정

Academic position
Professor of Accounting, Academic Credit Bank System, National Institute for Lifelong Education (NILE), Ministry of Education
Position
Expert Member and Financial Consultant for SEMAS projects, Korea Productivity Center
  • 7Papers
  • 7Projects

Areas of Expertise 5

  • Financial strategy / CFO
  • Managerial accounting and cost analysis
  • Liquidity and cash management
  • Generative AI in management
  • Technology adoption intention

Education 3

  • Ph.D. in Smart Convergence Consulting, Hansung University (2025)
  • Master's in Smart Convergence Consulting, Hansung University (2022)
  • Bachelor's in Business Administration, Hansung University (2001)

Career 5

  • Expert Member and Financial Consultant, Korea Productivity Center (Jun 2026 – present)
  • Director, Finance, Accounting and Legal Division, Cynex Inc. (Feb 2015 – Dec 2025)
  • Accounting Team Leader (Deputy General Manager), The Executive Centre Korea (Feb 2014 – Feb 2015)
  • Manager, Finance Team, Mercedes-Benz Financial Services Korea (Mar 2010 – Nov 2013)
  • Assistant Manager, Management Support Team, Clean & Science Co., Ltd. (Sep 2002 – Mar 2010)

Certifications 2

  • PMO Professional, ICPM (2023)
  • AIDE (AI Data Expert) Level 2, Korea Artificial Intelligence Association (2023)

Papers 7

  • KCI「생성형 AI의 지각된 특성이 구독의도에 미치는 영향에 대한 연구」, (사)대한산업경영학회 (2025)
  • Dissertation「UTAUT2를 적용한 생성형 AI의 지각된 특성이 구독의도에 미치는 영향」, 한성대학교 박사학위논문 (2025)
  • KCI「생성형 AI 구독의도 결정요인 및 기업경영에 미치는 영향에 관한 연구」, 한국전문경영인학회 (2024) https://doi.org/10.37674/CEOMS.27.3.10(opens in a new window)
  • KCI「RPA의 지각된 위험요인이 수용갈등 및 수용의도에 미치는 영향」, (사)대한산업경영학회 (2022)
  • Dissertation「TAM을 이용한 RPA의 지각된 특성이 수용의도에 미치는 영향」, 한성대학교 석사학위논문 (2022)
  • Conference"A Study on the Effects of Perceived Risk Factors of RPA on Acceptance Conflict and Intention Adoption", ICCT2022 (2022)
  • KCI「RPA의 지각된 특성이 수용의도에 미치는 영향에 대한 연구」, 한국지식경영학회 (2021) https://doi.org/10.15813/kmr.2021.22.4.015(opens in a new window)

Consulting and Other Projects 7

  • Hope Return Package operation support, Small Enterprise and Market Service (operated by Korea Productivity Center), Expert Member (May 2026 – present)
  • Hwaseong City small business management environment improvement program, Hwaseong City (operated by Korea Productivity Center), Expert Consultant (Apr 2026 – present)
  • Small Business Success Dream Consulting, Korea Credit Guarantee Fund, Expert Consultant (Apr 2026 – present)
  • IT process diagnosis and ERP master plan, Cynex Inc. (in-house), PM (2025)
  • Data and process framework for complete tax filing, Cynex Inc. (in-house), PM (2025)
  • Financial networking and credit strategy advisory for SME liquidity, Cynex Inc. (in-house), PM (2018)
  • Implementation and enhancement of internal control over financial reporting (K-SOX), Clean & Science Co., Ltd. (in-house), PM (2009)

Papers, books, patents and trademarks are listed in their original language.

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